Privacy Policy

Last update: April 2026

Grupo Vitácea Hijuelas ("we", "our" or "the Company"), responsible for the website grupovitaceahijuelas.com, is committed to protecting the privacy and personal data of all users who access this website. This Privacy Policy describes what data we collect, how we use it, with whom we share it and what your rights are, in compliance with the Brazilian General Data Protection Law (Law No. 13,709/2018 — LGPD) and the Chilean Law No. 19,628 on Protection of Privacy, as well as other applicable regulations.

Ao navegar neste site, você declara ter lido e compreendido os termos desta Política.


1. Data Controller

Grupo Vitácea Brasil Ltda.
Email for privacy and data protection matters: comercial@vitaceabrasil.com.br


2. Personal Data We Collect

2.1 Data you provide voluntarily

We may collect personal data when you complete contact forms, request commercial information, send messages or register on our channels. This data may include: full name, e-mail address, telephone number, company or property you represent, city, state/region and country, and the content of the message sent.

2.2 Data collected automatically

When you access the site, certain information is collected automatically through cookies and similar technologies, such as: IP address, browser type and version, operating system, pages visited and time spent, date and time of access, and traffic source (referring site, search engine, etc.).

Essas informações são coletadas por meio das seguintes ferramentas:

  • Google Analytics — for statistical analysis of website usage
  • Google Tag Manager — for management of tags and tracking scripts.
  • WordPress — content management platform that may record technical navigation data.

3. Cookies

Cookies are small text files stored on your device during browsing. We use cookies to ensure the proper functioning of the website, analyse traffic and improve the user experience.

3.1 Types of cookies used

  • Strictly necessary cookies: essential for the basic functioning of the website. They cannot be disabled.
  • Analytics and performance cookies: allow us to understand how visitors use the website (for example, Google Analytics). They are activated only with your consent.

3.2 Managing cookies

Our website provides a cookie management tool that allows you to accept, reject or customise your preferences at any time. You may also manage cookies directly through your browser settings. Disabling certain cookies may affect site functionality.


4. Purposes of data processing

We use the personal data collected for the following purposes:

  • To respond to enquiries, questions or requests for commercial information.
  • To carry out statistical and performance analyses of the site, in aggregated and anonymised form wherever possible.
  • To ensure the security, stability and proper functioning of the site.
  • To comply with applicable legal or regulatory obligations.

5. Legal bases for processing (LGPD — Art. 7)

The processing of your personal data is based on the following legal grounds provided for under Brazil's LGPD:

  • Consent (Art. 7, I) — for the use of non-essential cookies and sending communications, where applicable.
  • Legitimate interest (Art. 7, IX) — for statistical analysis of navigation and continuous improvement of the website, whilst respecting your rights and expectations.
  • Compliance with legal or regulatory obligation (Art. 7, II) — when processing is required by law.

6. Data sharing

The personal data collected may be shared with:

  • Technology service providers, such as Google LLC (Google Analytics and Google Tag Manager), strictly for the purposes described in this Policy.
  • Competent authorities, when there is a legal obligation or court order.

We do not sell, lease or transfer your personal data to third parties for marketing purposes.

Where international data transfers occur (for example, to Google servers located outside Brazil or Chile), we ensure that such transfers are carried out in compliance with the LGPD and applicable Chilean legislation, adopting appropriate safeguards such as standard contractual clauses or the data subject's consent.


7. Data retention

We retain personal data only for the period necessary to fulfil the purposes for which it was collected, or as required by legal obligation. Data collected through cookies follows the expiration periods defined for each cookie, as indicated in the site's cookie management tool.


8. Your rights

8.1 Rights under the LGPD (Brazil)

You have the right to: confirm the existence of processing of your data; access your personal data; correct incomplete, inaccurate or outdated data; request the anonymisation, blocking or deletion of unnecessary data or data processed in breach of the law; request data portability; withdraw consent at any time; and obtain information about with whom your data has been shared.

8.2 Rights under Chilean legislation (Law 19,628)

You have the right to: request information about personal data held about you; require the correction of data that is incorrect, inaccurate, misleading or incomplete; request the deletion of data where retention lacks a legal basis or where the data has expired; and object to the processing of your personal data where the law so permits.

8.3 How to exercise your rights

To exercise any of the rights set out above, please send a request to comercial@vitaceabrasil.com.br, identifying yourself and describing your request. We will respond within the timeframe provided by applicable legislation.


9. Data security

We adopt reasonable technical and organisational measures to protect your personal data against unauthorised access, destruction, loss, alteration or any form of improper processing. However, no data transmission or storage system is entirely secure, and therefore we cannot guarantee absolute security.


10. Third-party websites

Our website may contain links to third-party websites. This Privacy Policy applies exclusively to the website grupovitaceahijuelas.com. We recommend that you review the privacy policies of third-party websites before providing any data.


11. Children

This website is not intended for persons under the age of 18, and we do not knowingly collect personal data from minors. Should we become aware that data from a minor has been collected without appropriate consent, we will arrange for its deletion.


12. Changes to this Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with the date of the last update indicated. We recommend that you review this page regularly.


13. Contact

If you have any questions, requests or complaints relating to this Privacy Policy or to the processing of your personal data, please contact us:

E-mail: comercial@vitaceabrasil.com.br

If you believe that the processing of your personal data is in breach of applicable legislation, you also have the right to lodge a complaint with the National Data Protection Authority (ANPD) in Brazil, or with the relevant authority in Chile.